It’s only human to want to belong: to discover that you think and behave like others. If you’re anything like me, you’ve taken at least 2 or 3 legit personality tests, plus countless Buzzfeed quizzes, like, ‘What kind of coffee are you?’. But I bet you didn’t know that as an Aussie, you’re more likely to be Instant Coffee than that flat white you might be ordering! The link between coffee preference and personality is a hot topic in psychology, and recent profiling of instant coffee drinkers can’t help but be paralleled with the typical Australian personality. With instant coffee accounting for 70% of coffee sales in Australia, and our nation topping the world for consumption by percentage, it’s time to be proud that our favourite brew is as down-to-earth as we are.
The primary character traits of instant coffee drinkers are a perfect match for Australia’s cultural identity:
Instant coffee is the most convenient solution to our caffeine needs, and drinking instant coffee is evidently one of the most Australian things you can do. So fire up the kettle, grab a mug, and get into the free workplace supplied coffee in the breakroom – it would be un-Australian not to!
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